2/11/2023 0 Comments Preparing media for blocs appKnowing the concept was a strategic fit, Rockwell Ventures jumped at the chance to develop the app based on the technologies, sleep science, and learnings from their other successful apps, such as Mesmerize and Doze. Introducing Scrollaby - the digital lullaby hidden within your social feed designed to get you off of your social feed. Dynamic meditational imagery, scientifically designed to help you fall asleep. Inspired by Rockwell’s mission to combat insomnia through technology, The Bloc finally realized a way to hack the habit of the endless nighttime scroll-let the user scroll through content crafted and curated for the sole purpose of sleep. This is believed to be due, in part, to the use of smart phones before bed. “Doom scrolling” is a real phenomenon that causes a lot of harm to our wellbeing and within the past decade the number of people suffering from sleeplessness has risen dramatically. It’s easy to scroll through your social media feeds and feel terrible. Award-winning health creative agency The Bloc has teamed up with Rockwell Ventures to launch Scrollaby, the app that uses social media against itself to hack your nightly scrolling behavior. A new app is taking over social media feeds to help users get what they really want – sleep.
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